The rise of business seminars that exist today be a good sign that our society has begun to glance at the entrepreneur as an option. Likewise many workshops on campus that is considered to be a solution for employment in Indonesia today. But the passions it slowly began to fade when the spirit was met with a reality, well .. that's capital. Many were canceled because of the problem of capital to run the business.
Capital is always paired with money, whereas the capital is not always money. When we look at capital as money, then the only people who get rich and have a lot of money which can be an entrepreneur. And yet there are many people from among the common people, even complete primary school only, but can be an entrepreneur. Why? Do they have money? Probably not. Do they have a capital? Yes definitely !!!
The number of business without capital perceptions and emotions create the perception we are not observant. Especially when the start we need capital, the minimum cost of gasoline for road, pulse to contact, internet, etc.. But we forget that the most important capital actually exists in ourselves.
Capital of what is actually there and have at our disposal, and this capital is very influential in the progress of our lives:
1 Capital courage
We often forget this point. Many people who have money can not plunge into the world of business due to not having the courage. Fear of loss, fear of losing assets, poor fear. And many people who have less fortune but proved himself capable, because he had the courage. Capital money is not always right.
2 Capital creativity
Capital real creativity into an art that mempu lift our ideas into something extraordinary. Do you know how difficult it is to explain Aqua products they think they are beginning to resemble water in containers that exist as it is today? Other people who currently think it is just water, which would also keep the water dibagaimanakanpun. But look now, how Aqua dominate the bottled water business. Once again, capital is not always money.
3 Capital friendship / networking
Not consciously aware, social media is now becoming a very effective means to develop promotional and business. Here actually seen how the power of friendship and networking in building a business. When we are good people, so we should not be afraid not to have friends, and it is a strong asset.
We must learn from coca cola that when they market their products to the stalls, they dared to directly lend showcase / refrigerator unsecured. And it was very well received by the business owner. Actually what they get up? Yes, they build networking. They build networks and friendships. Want to know the advantages for them? Each of them issued a new variant, then in a moment all the products they already exist around us all. Reasonable results for persistent they see themselves build networking. Does lack of evidence that capital is not always money.
4. Capital Expertise
The capital is to be someone brave plunge and take risks, because it has expertise. Those who have the skills will be more gelombag survive in business, because they have something tidan can be taken, even by age though. So it seems, do not need me to say over and over again, that capital is not always money.