In business communication there are six main elements, namely:
- Has a goal, meaning business communication must have a goal that has been set beforehand in line with the goals of the organization
- Exchange, in this case, involves at least two people or more, namely communicators and communicants.
- Ideas, opinions, information, instructions are the contents of a message whose shape varies depending on the purpose, situation, and condition.
- Using personal or impersonal channels that may be face-to-face, using certain media or through media that reach millions of people simultaneously.
- Use symbols or signals which are tools or methods that the recipient can understand or understand to convey the message.
- Achieving organizational goals: one of the characteristics that distinguish formal organizations or institutions from information is the existence of goals that have been previously determined by management.
To be able to develop the ability to communicate effectively, both personally and professionally we must at least master the four basic types of communication skills, namely:
a. write,
b. read,
c. speak; and
d. hear.
Whether we realize it or not, every day we do it, at least, one of the four things mentioned above with our environment. As well as breathing, communication is often regarded as an automatic event and happens just like that, so often we don't have the awareness to do it effectively.
Communication activities are routine and automatic activities, so we never learn them specifically, such as how to write or read quickly and effectively or speak effectively and be a good audience.
According to Stephen Covey, communication is an important skill in human life. The most important element in communicating is not just what we write or what we say, but our character and how we convey the message to the recipient of the message. The recipient of the message is not just hearing the sentences but also reading and assessing our attitudes. So the main condition for effective communication is a solid character built from a strong foundation of ethics and personal integrity.
No matter how talented a person is, however superior a team is or no matter how strong a legal case is, success will not be obtained without mastering effective communication skills. Effective communication skills will play a major role in supporting the achievement of the objectives of all activities.
To be able to carry out effective communication, the ability to send good messages or information, the ability to be a good listener, and the ability to use various media or audiovisual tools is a very important part.