Today many developing discourse about the franchise business or franchise, many businesses end up choosing this strategy. From business to business street with jumbo capital. It is certainly reasonable, given the type of franchise business is very profitable, especially for brand owners, brand owners why? Because in fact they only sell the brand and system. If borrow a phrase Purdie E Chandra, he is spreading the virus entrepreneurs and franchisors Lemabaga Tutoring "Primagama", that franchise is like a business and raise a sell repeatedly, certainly business to be sold over and over again it is a business that really has beneficial to various circumstances.
Because not a franchise business that has been sold to the franchisor profitable, although its parent brand proved advantageous, because there are many factors that influence the success or failure of this franchise business.
But what exactly is a franchise? In PP 42/2007, the Franchise is a special right owned by a natural person or business entity to business system with a distinctive feature in order to market their goods and / or services that have been proven successful and may be used and / or used by another party under the agreement.
In other words, the Franchise is a lucrative business that has been sold to another party with the system and characterize the exact same business with businesses that have been there before. Of course the terms and conditions of the binding.
The brand owners have the added advantage of selling his business with this system. Since I franchise business allows the entry of outside investors, so it is more efficient than having to open a new branch. In addition, there is income from royalties and fees received from investors.
Each brand varies owner
in determining the amount of royalties to be paid. Of value to be unlimited rupiahnyapun ,, WOW ...
But unfortunately, not uncommon for this franchise buyers with franchise fooled many who offered vigorous, because there are a few franchises that has not been aggressively marketed long standing with this system. In the end, only a couple of years already lived the remaining names. Here demanded foresight prospective franchise buyers to perform small-scale survey of the absence of a bona fide franchise business referred.
As for the potential buyer of this franchise, what's actually in it bought the rights to this franchise?
First, a clear investors are able to wear these brands are well known and already familiar in the minds of consumers, investors build their own without the brand. Take for example KFC, Mc Donald, Primagama, Indomart, Alfamart, ES Teller, Malang Meatball Cak Eko, Starbucks, Cineplex 21, Pizza Hut, Shop & Drive, AHASS Motor, etc.. who does not know these brands? The brand has been built over several years, and you can have a business with the brand.
Second, investors are able to have a standard system which has been used by brand owners who must be obeyed by the investors. This is solely due to the counter or maintain uniformity among investors although each are everywhere. Investors do not need to create its own system.
Third, investors are not too dizzy to teach this system to employees, since usually the prospective workforce is getting the facility to get special training to run the system properly.
Fourth, if this can be said to be profitable, investors are less likely to lose, why you might say? Because of this franchise includes business with little risk, investors do not need to try and error. Simply run the system that has been provided.